8.9.05

帶菌者

工作關係,本地報紙一日我要睇幾份。可能因為免費報紙來勢洶洶,幾份睇慣的報紙都有或多或少的改動。要投資上市的報紙股,最簡單的揀選方法,就是衡量改動是否對勁。

   《南華早報》穩坐西報第一把交椅(同樣是尾二),應該是對免費報紙免疫力最強。不過,雖然未受免費派送的那三隻細菌感染,但因外圍環境愈來愈污濁,同樣 要增強體質。香港的鬼佬買少見少,新一代後生仔連搵工亦毋須買星期六那疊過百頁的「米報」,上網搞掂;還有,交易所提議上市公司通告無紙化,不單只《經濟 日報》受影響,《南早》一樣大受打擊。所以,西報一哥同樣要變。

   最特別的變化,是搞Podcast。很多人(尤其是老餅如我)仍未知這下載檔案落iPod當聽收音機的Podcast為何物,但《南早》找來一大班不同 範疇的精英(?)錄音搞這個跨媒體,總算有點特別,但其實與五年前一些科網公司無分別,當時還更先進,是live cast。這Podcast對《南早》銷紙有啥幫助,看不出來。

  《明報》嘗試變身「壹仔」—增加一些人物專訪,問財經人投資秘訣,問社會名人讀書心得;還有政圈爆料的化名專欄,頭炮是揭露田少成為政府眼中的「侯賽因」,要除之而後快;再加上政治版八珍的八卦消息,例如余若薇滑雪拗柴。綜合以上各點,《明報》正向《蘋果》學習。

  那麽《蘋果》又如何?那份「蘋果世界」,是誰的主意?恐怕其他報紙又會跟風模仿。還有,我想五年後的《蘋果》,應該是陶傑一個人全份寫晒。免費報紙如果要做到《蘋果》精華,應該要高薪把他撬走才成事。短期內,其通俗大報的位置難以動搖。

  其他報紙的改動並未值得大書特書,略過。以目前的改動而言,全部方向都是針對免費報紙所不能為的地方落藥,可以制止病發,但不可以消滅細菌。這個病,手尾甚長,外人宜遠離以免受感染。

1 comment:

Anonymous said...

Borrow your space to say something for your neighbour, Mr Gong.

the 2 questions you put through on your article made for HK883 are interlinked. if i understand correctly, what you wanted to say is why there is so much rejection to China?

it seems to me there is so much feeling of rejection in china & Chinese have been suffering so much because of its historical events when dealing with foreign countries. ...

this is very important as thinking is like a building block, the power of it is it leads you to where and what you want to see...

what matters now is how to make the 1st step right in everything we do..

Gillian